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When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media, advertising research.
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• About TechTarget
• TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget's Activity Intelligence ™ platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we provide technology marketers innovative media that delivers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media. TechTarget is based in Boston and has locations in Atlanta, Beijing, Cincinnati, London, Mumbai, San Francisco, Singapore, and Sydney.
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