Leading purchase intent data provider for large, growing IT market

With over 150+ websites covering 5,000 topics built over 20 years, we have a unique targeted content model that is very difficult to replicate. Our dedication to content has helped us to create strong brand recognition, develop strong and deep customer relationships, and provide useful content to our registered member audience.

Large, underpenetrated total addressable market with secular tailwinds

We are seeing an increasing reliance on data and automation solutions in marketing and sales workflows, with tech business models migrating to subscription services providing more visibility of revenue and budgets. We believe we are well-positioned to continue our growth into these underpenetrated markets.

Diversified, world-class customer base

Our targeted, content-rich platform creates favorable ROI for advertisers. We have maintained long-term relationships with our customers, including large and fast-growing IT vendors, with no customer exceeding 10% of revenue and a majority of revenue is recurring.

Attractive financial model

Our strong revenue growth and increasing margins are driven by our transition from quarterly programs to longer-term contracts. Additionally, our consistent free cash flow and strong balance sheet create a compelling financial advantage and higher visibility.

TechTarget, Inc. (Nasdaq: TTGT), was founded in 1999 and is the global leader in B2B technology purchase intent data and services. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We offer products and services intended to improve IT vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate content creation, demand generation, brand marketing, and advertising techniques. Our goal is to enable enterprise technology and business professionals to navigate the complex and rapidly-changing enterprise technology landscape where purchasing decisions can have significant financial and operational consequences.

Our content strategy includes three primary sources which enterprise technology and business professionals use to assist them in their pre-purchase research: independent content provided by our professionals, vendor-generated content provided by our customers and member-generated, or peer-to-peer, content. In addition to utilizing our independent editorial content, registered members and users appreciate the ability to deepen their pre-purchase research by accessing the extensive vendor-supplied content available across our virtual event and webinar channels and website network. During 2021, we acquired Xtelligent Healthcare Media, LLC, a leading healthcare business-to-business media company focusing on healthcare-related technology. Similarly, during 2020, we acquired BrightTALK Limited, a technology media company that provides customers with a platform to create, host and promote webinar and video content; The Enterprise Strategy Group, Inc., a leading provider of decision support content based on user research and market analysis for global enterprise companies; and Data Science Central, LLC, a digital publishing and media company focused on data science and business analytics.